How to successfully benefit from ERP software: Multiple coaches are key

Software & Data Management:

This area covers the systems used to track sales, inventory, and customers. In an e-commerce business, IT would also be responsible for managing the website and other digital assets. They also work on data security, privacy, and compliance.

Automation / order management:

This area covers the numerous integrations to core ecommerce systems (Shopify, Amazon, etc.) and order fulfillment (Amazon FBA, 3PLs, etc.). They work on two key areas: (i) adding new sales channels, such as adding walmart.com, and (ii) maintaining and improving existing integrations.

Inventory Management:

This area involves ensuring the business always has the right amount of stock on hand. It involves purchasing, receiving, tracking, warehousing, and management of stock levels.

Merchandising:

This team is responsible for selecting the products that the retail business will sell. They decide on product ranges, pricing, and promotions.

Marketing and Advertising:

This team is tasked with promoting the retail business and its products. They run ad campaigns, manage social media accounts, design in-store promotions, and handle public relations.

E-commerce & Digital Strategy:

In charge of managing and optimizing the online shopping experience, they look at website design, mobile shopping optimization, user experience, SEO, and online merchandising.

Sales:

This team works directly with customers in a retail setting, providing assistance, managing transactions, and ensuring a positive shopping experience.

Finance and Accounting:

They handle all financial aspects of the business, such as payroll, taxes, financial reporting, budgeting, and forecasting.

Strategic Planning and Business Development:

This involves setting the strategic direction of the business and identifying growth opportunities, like new markets, partnerships, or acquisitions.

Operations:

The operations team takes care of the day-to-day functions of the business. They handle aspects like store management, order fulfillment, and overall process optimization.

Customer Service:

They are responsible for all interactions with customers, including handling queries, complaints, and returns. In e-commerce, this might also involve managing live chat and email support.

Logistics and Supply Chain:

This involves managing relationships with suppliers, transportation of goods from suppliers to stores or warehouses, delivery to customers, and returns handling.

Human Resources:

This area is responsible for hiring, training, managing, and retaining employees. They often also handle benefits, compensation, and internal policies.